Logo Design Rules
The logo is the face of any brand — the very first impression — so its design is extremely important.
When executed correctly, a logo is a powerful asset to your client’s brand.
However, creating an effective visual representation of a brand requires much more than just graphic design.
Like any line of work that involves a set of specific skills, logo design requires plenty of practice and experience for it to be successful; knowledge is definitely power for any graphic designer.
For this reason, follow these guidelines to create the best logo for your company.
1. Your logo should reflect your company in a unique and honest way. Sounds obvious, but you’d be surprised how many business owners want something “just like” a competitor. If your logo contains a symbol–often called a “bug”–it should relate to your industry, your name, a defining characteristic of your company or a competitive advantage you offer.
What’s the overriding trait you want people to remember about your business? If it’s quick delivery, consider objects that connote speed, like wings or a clock. Consider an abstract symbol to convey a progressive approach–abstracts are a great choice for high-tech companies. Or maybe you simply want an object that represents the product or service you’re selling. Be clever, if you can, but not at the expense of being clear.
2. Avoid too much detail. Simple logos are recognized faster than complex ones. Strong lines and letters show up better than thin ones, and clean, simple logos reduce and enlarge much better than complicated ones.
But although your logo should be simple, it shouldn’t be simplistic. Good logos feature something unexpected or unique without being overdrawn. Look at the pros: McDonald’s, Nike, Prudential. Notice how their logos are simple yet compelling. Anyone who’s traveled by a McDonald’s with a hungry 4-year-old knows the power of a clean logo symbol.
3. Your logo should work well in black and white (one-color printing). If it doesn’t look good in black and white, it won’t look good it any color. Also keep in mind that printing costs for four-color logos are often greater than that for one- or two-color jobs).
4. Make sure your logo’s scalable. It should be aesthetically pleasing in both small and large sizes, in a variety of mediums. A good rule of thumb is the “business card/billboard rule”: Your logo should look good on both.
5. Your logo should be artistically balanced. The best way to explain this is that your logo should seem “balanced” to the eye–no one part should overpower the rest. Just as a painting would look odd if all the color and details were segregated in one corner, so do asymmetric logos. Color, line density and shape all affect a logo’s balance.
Many logo gurus insist your logo should be designed to last for up to 10 or 15 years. But I’ve yet to meet a clairvoyant when it comes to design trends. The best way to ensure logo longevity, in addition to the rules I’ve listed above, is to make sure you love your logo. Don’t ever settle for something half-baked.
And once you commit to your logo design, be sure you have it in all three of these essential file formats: EPS for printing, JPG and GIF for your website. Essentially, these file conversions render your logo as a single piece of art-so it’s no longer a symbol with a typeface. Which brings us to the most important rule in logo design. . .
Never, ever re-draw or alter your logo! If you want to animate it for your website, fine. But don’t change its essence. Reduce and enlarge it proportionally. And if you become tired of your logo, that’s good. Because that’s usually about the time it’s starting to make an impression on everyone else!
Written By
IdeaRanker Team
IdeaRanker.com, During “IdeaRanker” 10 years in advertising, we are created brand standards for Fortune 1000 companies like “BuyCapture” and won numerous awards for Our design work.